Definition the award-winning reputation management agency group with offices in London, Leeds and Dubai has announced its acquisition of Redhouse, a London-based brand strategy and creative design agency. The move further bolsters the group’s communication delivery for major brands, business leaders, organisations and government.

The deal marks Definition’s second acquisition in under a month and its third in under three years following its purchase of leading employee engagement agency Words & Pictures earlier in November and London-based Limelight in 2018. The transaction enhances the ability to drive brand creation, recognition, engagement and growth for clients, through integrated internal and external communications.

Redhouse has worked with government and global corporations to create and communicate engaging brand and issues-based campaigns. It has won over 120 national and international awards for its work and has a public sector portfolio that includes HS2, HM Parliament, UK Export Finance, the Foreign and Commonwealth Office and the Environment Agency, as well as corporate clients including Pearson, the Institute of Physics, the Institute of Asset Management and EDF Energy.

The enlarged, multimillion pound turnover group has a combined 70 years of experience working for global brands and government across brand creation, reputation management and employee engagement. It ranks in the top five specialist B2B PR and communications agencies in the UK, according to B2B Marketing, and boasts a combined tally of over 400 UK and international awards, covering a range of work in corporate and public sector communications.

The group’s differentiated service that delivers ‘inside out’ brand and communication strategies will now be supported by teams comprising corporate communication experts, brand and design creatives, internal communication and employee engagement specialists, reputation and crisis management professionals, former national print & broadcast journalists, content producers and digital marketing teams.  

The acquisition will see Redhouse managing director Fiona Corey join the Definition Agency Group board.

She says, “For over 30 years, blue-chip companies, government departments and public sector organisations have called on Redhouse to create meaningful connections with their internal and external audiences. The ability to blend the group’s PR, external reputation management and internal communications services into our offer through a ‘one-team’ approach will not only be of major benefit to our clients but also offer fantastic new career opportunities for our people.”