West Ham United has become one of the first clients of BoldLens, the data and analytics platform launched by brand strategy and communications agency Boldspace this summer.

BoldLens enables clients to monitor, track, predict, and react to developing trends in and around their business, across all communications channels and commercial data, in real-time.

The Premier League side will use the platform to integrate its data sources across paid, earned, social and owned channels. It will centralise the club’s marketing and digital intelligence, overlay commercial data and enable the club to understate important analysis faster, helping decisions to be made more quickly, easily and effectively.

Koby Geddes, head of digital and content at West Ham United, says, “I’ve not seen anything quite like BoldLens before, which surprised me given the number of large brands I’ve worked for over many years. The potential for the system to improve our processes and create insights that are otherwise impossible to see is hugely valuable and has the potential to enhance commercial performance very quickly. We’re excited about what the platform can do for us.”