Leeds-based integrated communications agency, Prohibition, has made a contract win with the UK arm of Europe’s largest photo printing specialist CEWE.

Winning the competitive pitch, the new contract will bolster Prohibition’s consumer retail division which has grown by more than 50% in the last two years.

CEWE has more than 50 years of experience in all things photo printing and this new contract will see Prohibition delivering several integrated marketing campaigns for CEWE during 2019-2020, which will include the creation and development of the brand’s first national TV advertisement.

The Leeds agency, which has had another record year, will also be managing the television advertising campaign, media relations and several other integrated tactics such as the content development and delivery and strategic influencer relations in partnership with CEWE’s inhouse team.

Clare Moreton, digital marketing director at CEWE, says, “We first worked with Prohibition on our 2018 Christmas project, and were seriously impressed by their innovative approach to digital communications. The integrated campaign they delivered for us was very KPI focussed and it helped us to increase our year-on-year sales. We’re extremely excited about this year for the CEWE brand in the UK and we are looking forward to seeing how these new communications campaigns are welcomed by our customers this Christmas.”

The CEWE account sits among several other household and high street names in Prohibition’s portfolio including Goldsmiths, Interflora, Lloyds Pharmacy, Games Workshop and Barbour.

Prohibition was listed by PR Week among the top 150 consultancies in the UK and is listed in Prolific North’s 'Top 20 PR agencies in the north of the country.'