Iconic British airline, Virgin Atlantic and market-leading travel company, Virgin Holidays have appointed global socially led creative agency We Are Social as their new social media agency of record in the UK. The win follows a three-way competitive pitch process.

We Are Social will create and deliver new social media strategies, further building on both brands' current successes on social channels. Social media will play a significant role in plans to grow the brands’ market share and support the goal of increasing positive brand sentiment to become the most loved travel company.

In addition to strategic planning and development, We Are Social will also be responsible for delivering creative social media-led campaigns. This will be supported by an ongoing newsroom function as well as in-depth social listening, allowing the agency to adapt its strategies based on consumer feedback.

We Are Social is set to deliver the first of its new creative campaigns for Virgin Atlantic next month.

Sarah Winter, social media manager at Virgin Atlantic, says, “The passion and expertise of We Are Social will allow us to further develop our approach to social media. The team demonstrated an in-depth understanding of what we want to achieve on social, and how it can support our business goals.”

Jim Coleman, UK CEO of We Are Social, adds, “Virgin Atlantic and Virgin Holidays are iconic and forward-thinking brands. They’re already doing some fantastic work on social, which gives us a great platform on which to build upon to become even better. They want to push the boundaries of travel marketing and the role social media can play in inspiring holidaymakers, which makes them the ideal partner for us.”