The Association of the Luxembourg Fund Industry (ALFI) has recently appointed Peregrine Communications.

The Association of the Luxembourg Fund Industry (ALFI) represents the face and voice of the Luxembourg asset management and investment fund community. The association is committed to the development of the Luxembourg fund industry by striving to create new business opportunities, and through the exchange of information and knowledge.

Camille Thommes, director general of ALFI says, “We are committed to the development of the Luxembourg fund industry and enabling asset managers to fulfil their role of serving investors and fostering economic growth. Our partnership with Peregrine will allow us to articulate this philosophy with a truly integrated approach to communications.”

Anthony Payne, chief executive at Peregrine Communications, adds, “We are excited to be working closely with ALFI, which plays a vital role in enhancing Luxembourg’s position as the international fund centre of reference. We are passionate about delivering a powerful integrated marketing communications strategy to achieve the best results for ALFI.”

Created in 1988, the association represents over 1,500 Luxembourg-domiciled investment funds, asset management companies and a wide range of businesses that serve the sector.