Savsé, the smoothie and juice brand, has appointed independent comms agency Eulogy, and content agency Communicator, to deliver a through-the-line campaign ‘Never Compromise.’ This follows the appointment of Lothar Bohn Associates (LBA) in August 2018 to deliver a new brand positioning and stay on as creative agency.

The agencies will work together to drive awareness of Savsé and educate people on the unique selling point of its products through an integrated earned media, digital and social-led campaign alongside Jellybean Creative Solutions, which oversees Savsé’s trade comms.

Unlike most smoothie and juice brands, Savsé never pasteurises the fruit and vegetables it uses. Instead it uses a special, small-batch, high-pressure process (HPP) to create each of its drinks.

The HPP (also known as pascalisation) maintains more of the natural goodness of the ingredients, creating drinks bursting with flavour that taste as good as home-made smoothies. This is different to pasteurisation process most leading smoothie brands use, which heats up the fruit and vegetables, destroying natural vitamins and nutrients.

Charlotte Ashburner, marketing director at Savsé says, “Since we first launched five years ago, the smoothie market has continued to grow, showing a strong consumer demand for convenient and healthier drinks. However, with more competing brands in this space, we need to ensure people understand Savsé’s offering and how it differs from other products on the market.

“We are very pleased to have an all-encompassing comms team between LBA, Eulogy and Communicator – it’s clear they share our vision and together will activate a multifaceted strategy for the brand.”

Elisabeth Field, CEO of Eulogy, adds, “The health drinks market is increasingly competitive, so we will develop a creative, integrated, influencer and partnership-led campaign that will make Savsé stand out from the crowd. Savsé adds to our expanding food and drinks brand portfolio, where we are consistently delivering integrated brand engagement campaigns.”