Richmond & Towers has added to its growing roster of social media clients after being appointed by the beer of Barcelona, Estrella Damm – adding to its existing PR brief that began in January 2018.

The announcement follows multiple award wins and the addition of several high-profile account wins for Richmond & Towers, including Westons, pladis and Nestlé Skin Health.

The agency will be tasked with creating a consistent communications strategy across trade, consumer and social media audiences that increases brand awareness, builds premium quality credentials and drives trial of the Mediterranean beer in the UK. Brewed in Barcelona using local and natural ingredients since 1876, Estrella Damm is one of the fastest growing brands in the ‘world beers’ category, at a time when the segment itself is growing, and within it, Mediterranean beer brands are showing particularly strong growth.

The account will be led by associate director, James Brown, with strategic input from head of social, Dylan Patel, and supported by the Richmond & Towers team across its food & drink and lifestyle divisions. The team will report jointly to Estrella Damm and Marston’s plc, which owns the UK distribution rights.

Richmond & Towers' deputy MD, Matt de Leon, will oversee the account. He says, “Over the past year, we have lived and breathed one of the world’s great beer brands so we are keen to extend our understanding, creativity and passion for Estrella Damm to an integrated communications campaign across PR and social media. We look forward to bringing our award-winning formula to Estrella Damm to help it achieve its ambitious growth targets here in the UK.”

John Clements, head of commercial marketing at Marston’s Beer Company adds, “R&T has played a key role in the success of Estrella Damm in the UK over the past year, so we are confident that they will bring their strategic minds and originality to the additional brief – and we can’t wait to see the results.”