Munchkin, the award-winning, global baby product company and makers of the Miracle 360° Cup, has appointed Red Consultancy as its retained UK PR and social agency.

Munchkin has a multi-category lineup of new products to hit the UK market this year as well as a new partnership with the International Fund for Animal Welfare.

Red Consultancy will be raising Munchkin’s profile through strategic brand partnerships, an influencer engagement strategy and traditional media relations and product placement, Red will also help build its social community and awareness of its innovative portfolio. 

Matt Toulson, Munchkin general manager, EMEA says, “We’re on a mission to become the most loved baby lifestyle brand in the world. We look forward to working with Red Consultancy to showcase our innovative products that help make the lives of parents safer, easier and more fun.”

The account is being led by Emily Morgan, managing director of Red Consultancy’s consumer division. She says, “Munchkin creates amazing products and really is market leading. With over 220 patents they are quite rightly a huge leading brand in the US. We will be using our expertise in parenting and consumer brands to give Munchkin the exposure needed to continue its incredible growth trajectory in the UK.”