PRCA PUBLISHES REVISED RECOMMENDED READING LIST
The Public Relations and Communications Association (PRCA) has today published a revised recommended reading list, based on book suggestions from across the industry.
The full list can be viewed below, and will be sent to all those undertaking a PRCA Qualification.
Francis Ingham, director general of the PRCA, says, “Twelve days ago, we became aware that our diploma reading list was fundamentally flawed. We acknowledged that we had screwed up, and said that we would sort it out.
“Having invited members to submit suggestions, we are delighted today to release a new Diploma reading list – one that is truly contemporary, and reflects our industry much better. And one that will continue to evolve as members make suggestions in the future.
“I’d like to thank everyone who has contributed to this new list – in particular Holly Sutton, Sarah Hall, and Stephen Waddington – and to encourage practitioners to keep on letting us know if there are any other publications that should be included.”
The PRCA will be constantly revising the list, and is requesting that practitioners continue sending reading suggestions to iman.spearman@prca.org.uk.
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Public relations, consultancy, and strategy |
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#FuturePRoof |
Sarah Hall |
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#FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community |
Sarah Hall |
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#FuturePRoof: Edition Two |
Sarah Hall |
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Answers for Modern Communications, a guide to effective business communication |
Deirdre Breakenridge |
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Digital PR |
Danny Whatmough |
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Experiencing Public Relations |
Elizabeth Bridgen and Dejan Vercic |
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Exploring Public Relations: Global Strategic Communication |
Liz Yeomans and Ralph Tench |
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How Strategic Communication Shapes Value and Innovation in Society |
Betteke van Ruler and Lekje Smit |
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How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable |
Kristin Johnson and Shalon Roth |
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Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound |
Iliyana Stareva |
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International Public Relations: Negotiating Culture, Identity, and Power |
Patricia A. Curtin and T. Kenn Gaither |
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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication |
Janis Teruggi Page and Lawrence J. Parnell |
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Managing Professional Communications Agencies: How to double your profitability |
Neil A. Backwith |
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Marketing Management and Strategy |
Peter Doyle |
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Once upon a time in PR |
Sarah Hall |
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Planning and Managing Public Relations Campaigns: A Strategic Approach |
Anne Gregory |
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Power, Diversity, and Public Relations |
Lee Edwards |
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PR - A Persuasive Industry? |
Trevor Morris and Simon Goldsworthy |
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PR Today: The Authoritative Guide |
Trevor Morris and Simon Goldsworthy |
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Public Relations Campaigns: An Integrated Approach |
Regina M. Luttrell and Luke W. Capizzo |
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Public Relations Strategy |
Sandra Oliver |
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Public Relations: A Practical Approach |
Ellen Gunning |
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Public Relations: Competencies and Practice |
Carolyn Mae Kim |
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Public Relations: Concepts, Practice and Critique |
Jacquie L'Etang |
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Reputation Management |
Tony Langham |
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Rethinking Public Relations |
Kevin Moloney |
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Social Media Campaigns |
Carolyn Mae Kim |
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Strategic Public Relations Leadership |
Anne Gregory |
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The Evolution of UK PR Consultancies 1970-2010 |
Jane Howard |
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The Fall of Advertising and the Rise of PR |
Al Ries and Laura Ries |
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The Political Campaigning Handbook |
Lionel Zetter |
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The PR Agency Handbook |
Regina M. Luttrell and Luke W. Capizzo |
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The PR Professional's Handbook |
Caroline Black |
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The Public Relations Handbook |
Alison Theaker |
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The Public Relations Strategic Toolkit |
Alison Theaker and Heather Yaxley |
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The Trusted Advisor |
David Maister |
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Trust, Power and Public Relations in Financial Markets |
Clea Bourne |
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Understanding Public Relations: Theory, Culture and Society |
Lee Edwards |
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Creativity |
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A Technique for Producing Ideas |
James Web Young |
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Big Magic |
Elizabeth Gilbert |
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Bird by Bird |
Anne Lamott |
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Campaigns that Shook the World |
Danny Rogers |
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How not to plan |
Sarah Carter and Les Binet |
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Imagine |
Jonah Lehrer |
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Serious Creativity |
Edward de Bono |
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications |
Karen Freberg |
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The Runaway Species |
Anthony Brandt |
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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge |
Katie King |
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Behaviours and Performance |
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24 Carat Bold |
Mindy Gibbins-Lee |
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Answers for Modern Communicators |
Deirdre Breakenridge |
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Corporate Social Responsibility in the Digital Age |
Ana Adi, David Crowther, et al. |
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Emotion, Media, and Politics |
Karin Wahl-Jorgensen |
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Ethics in Public Relations: Responsible Advocacy |
Kathy R. Fitzpatrick and Carolyn Bronstein |
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Irrationality |
Stuart Sutherland |
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Positioning Theory and Strategic Communication |
Melanie James |
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Predictably Irrational |
Dan Ariely |
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Public Relations Ethics and Professionalism |
Johanna Fawkes |
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The HardTalk Handbook |
Dawn Metcalfe |
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The Media |
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Bad Science |
Ben Goldacre |
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Emotion, Media and Politics |
Karin Wahl-Jorgensen |
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Flat Earth News |
Nick Davies |
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Hack Attack |
Nick Davies |
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Journalista |
Eleanor Mills |
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My Trade |
Andrew Marr |
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On the Front Line |
Marie Colvin |
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Media Writing |
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Art and Craft of Feature Writing |
William Blundell |
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Eat Shoots and Leaves |
Lynne Truss |
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Elements of Journalism |
Bill Kovach |
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Essential English |
Harold Evans |
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Journalist’s Handbook |
Kim Fletcher |
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The Public Relations Handbook (Media Practice) |
Alison Theaker |
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The Universal Journalist |
David Randall |
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Writing for the Media |
Adrian Wheeler |
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Crisis Communications |
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Communicating Out of a Crisis |
Michael Bland |
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Crisis Communications |
Stephen Fink |
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Crisis Communications Management |
Adrian Wheeler |
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Damage Control |
Eric Dezenhall |
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Great Brand Blunders |
Rob Gray |
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Protest Public Relations: Communicating Dissent and Activism |
Ana Adi |
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Risk Issues and Crisis Management |
Michael Regester |
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Spin Sucks: Communication and Reputation Management in the Digital Age |
Gini Dietrich |
