About to turn 18, Marco de Comunicación is changing its name and positioning itself as a climate leader and an expert in country branding

Marco de Comunicación is now Marco. The public relations agency has a new personality and a unique positioning as both a global expert in the creation of country brands and a leader against climate change. This move also includes a new visual identity and website and the opening of its 100% sustainable offices in Madrid. With more than 130 consultants of 18 nationalities, the Marco group, which also includes the digital agency Influencia, confirms a growth in turnover of more than 20% in 2018, reaching 9m euros, not counting its recent acquisition of the magazine Ejecutivos.

The new Marco is an expert in country brand creation. For this reason, it has launched the book 'Country Brand, a Country as a Brand,' written by Didier Lagae, founder and CEO of Marco. The aim of the publication is to help countries that need to improve their reputation and image. In order to achieve this, two main axes are proposed: 'Doing Business' and 'Tourism,' which analyse how to change the perception of the country in order to attract investments and tourists.

Marco is more committed than ever to its political, social and environmental responsibilities. A central element to its identity is collaboration with sustainable clients, such as ShareNow (Car2Go), the electric carsharingcompany, Kaiserwetter, the renewable energy service provider, and the World Water Council, which Marco designed and coordinated the award-winning World Water Day campaign for. The European Environment Agency, Bird, COP22, Interface and ANFEVI (Friends of Glass) complete this growing portfolio. Marco also collaborates with the Climate Reality Project, a global initiative created by Al Gore, former US vice president and Nobel Peace Prize laureate.

Marco has opened three new offices in Mexico, Colombia and Peru, placing the company in a strategic position to access Latin America's markets.