Magnet Harlequin Group, the UK’s leading integrated creative and graphics production group, has changed its name to Branded with immediate effect.

Branded comprises of nine agencies: Identica, GBC, Magnet Harlequin, MagLabs, Showcard, Studio4, Technik, Williams Murray Hamm and WMHAdaptive. It is a group of branding, packaging, technology, marketing communication and implementation specialists. Clients choose the services and team they need, shaped precisely to their requirements.

The rebrand comes after a two-year process during which the agencies within the group found better ways of working together. This is providing its clients with benefits in quality, efficiency and effectiveness, and the name change to Branded acknowledges this new full-service offer.

Branded’s organisation is centred around single client teams with a shared purpose, resource and workflow systems. The group’s capabilities allow it to work with clients’ businesses that run the gamut – from a three-person owned coffee shop in London to the largest retailer in Europe, or the world’s number one engine oil – adding value to brands and transforming their businesses.

Branded has revenues of around £50m with 450 employees across the globe, including London, Berkhamsted, Bradford, Letchworth and Edinburgh in the UK, Chicago in the US, Gurgaon in India and Hong Kong in China. Clients such as Tesco, Network Rail, LG, Waitrose and Kingfisher are already experiencing the benefits of working with the group.

Wybe Magermans, managing director of Williams Murray Hamm, and Jamie Richards, business development director of Magnet Harlequin, join the board of Branded with responsibility for further international expansion.

Alan Wright, executive chairman of Branded, says, “We are starting an important and exciting new chapter. I am delighted that this partnership has now been formalised in a new business proposition and a name which works and better describes what we do: Branded.”