Journey Further has been awarded the Burton’s Biscuits performance marketing account following a four-way competitive pitch. The account covers the company’s core iconic brands – Maryland Cookies, Jammie Dodgers and Wagon Wheels.

Burton’s Biscuits is looking to increase salience with its key target audience through increasing brand awareness and recognition to drive sales. Journey Further will work with the company to develop and implement an integrated strategy across PR, social and paid media.

Kate Needham, marketing & insights director at Burton’s Biscuits says, “Journey Further stood out during the pitch process with their transparent and data-led approach. The channel integration strategy is fresh and innovative, and we are really pleased to be working with such a performance-focused agency.

“The company has already proved itself to be a fantastic partner with its recent support of our Maryland Sugar Free range. Through a combination of paid media, PR and influencer marketing, we have seen a brand uplift of 16.4% versus a category benchmark of 8%, and great sales as a result.”

Dan Peden, strategy director at Journey Further adds, “Not only do we enjoy their products, we’re also really excited to implement our one digital strategy approach to help the business achieve its core objectives.

“From maximising PR and influencer activity through paid media to testing brand uplift with YouTube and programmatic, we will be driving performance through a range of channels and activity, across the whole brand portfolio.”

Burton’s Biscuits joins a client portfolio which already includes Sky, Claire’s and Airtasker amongst a growing list.

Despite only being two years old, Journey Further has already been recognised as 'Search agency of the year' at the Northern Digital Awards 2019; and ranked 16 in the 50 Best Places to Work 2019 compiled by Campaign.