Jet (the UK retail brand of Phillips 66) today appoints independent agency isobel after a formal pitch process as its lead strategic and creative agency, overseeing the Jet petrol business in the UK. Isobel will initially work as a brand consultant, partnering with internal stakeholders to define and develop the Jet brand positioning.

Isobel will act as lead creative agency, supporting the business with strategic and creative communications development for major brand initiatives, with campaigns for the dealer and consumer audience in the pipeline.  

Founded in 1954, Jet has 330 Jet branded petrol stations across the UK. Jet recently acquired four previously independently owned sites which were already Jet supplied and branded, and situated in the brand’s heartland of northern England, within close proximity to Phillips 66’s Humber Refinery.

Paul Houlding, CEO of isobel says, “We’re thrilled to be working with Jet, especially at this early stage of brand development. Brand consultancy is a growing part of our business and our offering and working within this sector will be a fascinating challenge.”