Global experience agency Imagination and voice and conversational AI expert Rain this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences.

With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the internet of things, the partnership will enable Rain’s pioneering, premium AI and voice experiences to be embedded into Imagination’s behaviour-changing brand experiences.

Rain enables businesses to understand and operate in the emerging conversational economy – from defining voice strategies and roadmaps to designing premium conversational experiences on Amazon Alexa, Google Assistant and other platforms. Rain has worked with dozens of Fortune 500 clients to innovate with voice technology, including Amazon, BlackRock, Google, Marriott, Starbucks and P&G.

With voice being the next frontier in consumer and business engagement, the partnership is testament to Imagination’s continued leadership in designing innovative experiences that truly change behaviour.

Brian Edelman, founding partner at RAIN says, “Imagination is best-in-class at applying emerging tech to transform and humanise how brands connect with people – and we believe voice is an integral part of that. We’re thrilled to partner with Imagination to integrate conversational technology across physical and digital environments, adding new levels of richness and interactivity to brand experiences.”