Hotwire, the global communications agency, has announced that is has won the business of innovative impact protection brand, tech21, and is working with the organisation in both the US and UK markets.

A leader in protection for mobile devices, tech21 is one of the UK’s fastest-growing tech companies and after a competitive pitch, Hotwire will be responsible for earned communications and influencer relations. Sitting within Hotwire’s consumer team, the agency has already helped successfully launch tech21’s first fashion partnership – an exclusive collaboration with Liberty London.

Jack Neilan, head of brand & communications, at tech21 says, “We had high expectations when it came to looking for a new PR agency in the UK. We had already been working with the US Hotwire team and, it’s due to their great work and the creativity demonstrated by both the US and UK teams in the pitching processes that we decided Hotwire was the right choice for our brand.”

Jess Gross, director and head of consumer, UK at Hotwire adds, “This is a really significant win for both our UK and US consumer practices, being a six-figure account. Not only is tech21 an innovative brand creating waves by producing the most intelligent, and fashion-forward, impact protection for devices, but it has a great story that we’re really excited to be able to tell.”