Hotwire, the global communications agency, today announced that Australia-based sister agency, Precinct, will be merging into the business under the Hotwire brand from 1 July. This announcement comes at a time of strong growth and recognition for Hotwire as it continues to expand its strategy and marketing services globally.

Precinct offers extensive expertise in strategic marketing services, branding, design, stakeholder relations, events, and internal communications services. These services will add to Hotwire’s already extensive communications offering, spanning corporate communications, crisis management, media relations, analyst relations, digital communications and content strategy, to deliver an integrated end-to-end solution for marketing leaders.   

Based in Sydney and Melbourne, the Australian strategy and marketing services team will be led by Jaime Nelson, previous managing director of Precinct who joins Hotwire as managing director, strategy and marketing services for Hotwire Australia. Nelson will lead the introduction of expanded services in Australia and work across Hotwire to expand capabilities to clients globally. The strategy and marketing services team will provide integrated solutions for clients alongside the fast growing Australian communications team which is led by managing director, Mylan Vu.  

Barbara Bates, Hotwire global CEO says, “At Hotwire, we’re constantly looking ahead at what our clients need from us today and to keep pace with what they’ll need in the future. The media relations pool has radically changed, the value of owned content is skyrocketing, and the pressure on marketers to be more strategic about high stakes communications is at an all-time high.  Marketers need partners that understand all aspects of their remit and can flex and scale as they need. We’re proud to be welcoming Jaime and the Precinct team and to further build our marketing strategy capabilities to meet the needs of marketing leaders around the world.” 

Hotwire is part of the Enero Group and this announcement comes as part of Enero’s strategy to continue reimagining the future and building strong businesses that take advantage of the changing marketing landscape.