Hopscotch, a communication consulting group and major player in digital and social media, public relations and events, is about to acquire a further stake in Sopexa, the international communication agency entirely dedicated to food, drink and lifestyle.

Since 30 April, Hopscotch has strengthened its role in the operational management of Sopexa, appointing two representatives to the renewed board of directors and holding the chairmanship. The additional acquisition by Hopscotch will increase its share of the company’s capital from 30.5% to 66%.

“With over 700 employees worldwide, sales of €210m and €78m in gross profit, this new group we have formed becomes the leading integrated international Global PR network, based in Paris,” says Pierre-Franck Moley, chairman of the board at Sopexa and managing director at Hopscotch.

The closer collaboration between the two firms has already proven fruitful, with several highly successful joint ventures in 2018. Namely, the latest edition of the Barilla Pasta World Championship, in which a team from Hopscotch and Sopexa created the concept and managed media and influencer relations.

While Sopexa – an agency specialised in food, drink and lifestyle with expertise in influencer and trade marketing – will continue to cultivate its own unique DNA, Hopscotch will focus on building operational synergy. 

By leveraging the Hopscotch network of 30 agencies worldwide, Sopexa will be enriched with know-how so it can assist current clients and win new accounts internationally.

“We are very happy to once again be able to capitalise on the strengths that Hopscotch and Sopexa share,” says Frédéric Bedin, chairman of the board at Hopscotch. “Together, we will cover all of the key business sectors (tech, automotive, luxury, banking/insurance, industry, healthcare, food and others) as well as the full range of communications activities, from digital media to events to public relations and shopper experience.”