Hotwire, the global communications agency, announced it has been appointed by HR technology platform Hibob after a competitive pitch. Hotwire will help increase awareness of the company and its growing customer base in the UK and beyond.

Founded in late 2015, Hibob has offices in London, New York and Tel Aviv. The company’s people management platform bob helps fast-growing companies bring out the best in their employees. Since its founding, Hibob has achieved 460 percent year-over-year growth and now boasts hundreds of customers, including Monzo, Etoro, Ironsource, Receipt Bank and Fiverr.

Hotwire has been appointed to support Hibob's growth in the UK market, promoting the company’s fresh approach to employee experience through its data-driven engagement tools.

Sharon Argov, VP of growth at Hibob says, “Having worked with Hotwire in a previous role, I know just how much the agency understands the importance of proactivity, transparency and measurement. As a technology-focused PR agency with great experience in the HR software space, it was a no-brainer for us. Hotwire understands our audience and what we’re looking to achieve as a business. We’ve seen some great results already and are really excited to see the relationship progress.”

Adele Breen, interim MD at Hotwire adds, “Hibob is shaking up the world of HR technology, which makes this a really exciting account win for us. Fast-growing companies are recognising the importance of investing in their people if they are to retain the culture which made them grow so quickly, which is a great story for us to take to the UK market. The team at Hotwire thrives on working with disruptive brands, so we’re really pleased Sharon and her team selected Hotwire as their UK agency and look forward to seeing the impact the programme has on company growth over the next year.”