West Yorkshire PR and communications agency Faith PR has secured another significant contract win, working with the UK’s largest exclusively online retailer of short-dated food and drink.

Brighouse-based Faith will increase awareness of the Approved Food brand while promoting its commitment to reducing food waste.

Headquartered in Sheffield, Approved Food delivers to 21 different countries as well as every corner of the UK. It has more than 6,000 products in stock at any one time, from food and drink to household goods, beauty products and pet supplies. Since the business was established 10 years ago, it estimates it has prevented around four million tonnes of perfectly good items from going to waste.

Faith PR managing director Stefanie Hopkins says, “This is a significant win for Faith and reaffirms our expertise within the retail sector. At the moment, Approved Food is one of the UK’s best-kept secrets; we are aiming to promote not only the company but also its ethos of preventing waste and dispelling the myths around best before dates.”

Approved Food's director, Andy Needham, adds, “I’m delighted to be working with the team at Faith. The knowledge and expertise they bring to the table will enable us to get our key messages across while raising awareness of the business itself.”

Faith PR is an award-winning PR, social media and communications agency, working with local, national and international businesses across consumer and B2B sectors. The agency has recently added to its team with the appointment of a new full-time member of staff, Abigail Henderson, who will take on the role of PR account executive.

A journalism graduate from Leeds Beckett University, Henderson will support senior members of the Faith team with both PR and social media for a wide range of clients.