Dreams, the UK’s bed and mattress retailer, has appointed Havas Media to oversee its UK media planning and buying.

The appointment follows a three-way competitive pitch which saw Havas Media beat both network agencies and independents.

Havas Media will now partner with Dreams to develop and deliver an innovative, audience-led approach to media planning and buying for the retailer, as well as helping to deliver their Team GB partnership in the 2020 Tokyo Olympics.

The Dreams planning and buying account was previously held by Starcom.

Tony Holdway, Dreams’ recently appointed CMO, says, “We’re so excited to start working with the team at Havas Media.  They have demonstrated the right balance of strategic skill, creative ideas and practical delivery to help take our media and partnerships to the next level”

Matt Adams, CEO of Havas Group Media UK & Ireland, adds, “I’m beyond delighted to be partnering with Dreams. A great team to be working with and a brand that has buckets of ambition. It’s a real delight and a partnership that I know will bring a lot of fun together on the journey.”