Award-winning PR and communications agency CubanEight has been appointed by Signifyd, a commerce protection platform, to support the company’s global expansion efforts. Specialising in B2B and technology, CubanEight’s campaign will bolster Signifyd’s UK presence and support its growth into new markets, following the opening of its new European headquarters in London and its Belfast research and development centre.

Signifyd enables merchants to grow with confidence by providing an end-to-end commerce protection platform. Powered by the Signifyd Commerce Network of more than 10,000 merchants selling to more than 250 million consumers worldwide, its advanced machine learning engine protects merchants from fraud, manages consumer abuse and prevents revenue loss. Signifyd counts among its customers several companies on the Fortune 1000 and Internet Retailer Top 500 lists.

Stefan Nandzik, VP of corporate communications at Signifyd, says, “The UK is a multi-territory ecommerce hub for businesses operating across Europe, and we’ve seen rapid growth for our services in this region. At such a pivotal time for the business it was important to work alongside an agency that understands our growth ambitions and can create and execute an effective PR plan to support our long-term goals. CubanEight’s reputation as a leader in B2B and tech PR made the team a perfect fit for the role and we look forward to working with them.”

Sian Gaskell, founder and managing director of CubanEight, adds, “Our team has a strong track record of working with innovative and ambitious businesses and Signifyd is exactly that. It’s an exciting time for Signifyd here in the UK and we look forward to collaborating to support its growth, using our market and media knowledge to build impactful, robust campaigns.”

CubanEight has recently been made a finalist in the PRCA Dare Awards and the Computing Tech Marketing & Innovation Awards for 'Best B2B Tech PR agency' – an award it won in 2018.