Connect Distribution Services, an independent home appliance service and spare parts distributor, has appointed communications specialist Prova to support ambitious corporate growth. The award-winning agency will deliver an integrated marketing campaign to raise brand awareness and build national business profile.

With more than 50 years of experience, Connect Distribution Services is a market leader. Headquartered in Birmingham, the business is split across two sites and employs more than 500 employees.

Andrew Sharp, managing director of Connect Distribution Services, says, “Since the business started trading in 1969, we have grown quickly into a trusted market leader. This has been possible thanks to visionary thinking, a dedicated workforce and company-wide commitment to delivering exceptional results.

“With an ambitious growth strategy, we felt the time was right to accelerate our external communications activity. Prova demonstrated its intricate understanding of our sector, as well as the legislation that impacts upon it. The team’s capabilities are unrivalled and we’re confident our partnership will prove instrumental in raising national brand awareness.”

Ed Willmott of Prova, adds, “Connect Distribution Services is a hugely exciting brand with impressive market pedigree. We’re looking forward to working together at such a pivotal time in the company’s journey, supporting growth aspirations in the UK and further afield.”

Prova delivers bespoke marketing programmes to deliver competitive advantage. The agency has led successful campaigns for numerous brands including Triumph Motorcycles, Honda, Playmobil and DHL.