Chime, the global sport, entertainment and communications group, today announced it has acquired Method Communications, a technology PR and marketing agency based in San Francisco and Salt Lake City.

Through the acquisition, Method will become part of the Chime Specialist Group, a family of agencies that are challenging traditional agency models. It will grow the group’s technology practice billings to more than £20m and cement its presence in the US technology market. By aligning Method with Harvard, an award-winning European technology agency, and inEvidence, the customer advocacy specialists, Chime is building upon its strategy of creating a differentiated global marketing services network for the technology sector.

“David and his team have built an outstanding business by shaking-up traditional agency thinking,” says Jo Parker, CEO of Chime Specialist Group. “This has made them one of the fastest growing and most recognised technology agencies in the US, with an enviable client roster. The synergy with Chime’s challenger approach is obvious, and we are excited to bring together our global ambitions to drive impact and value in the technology sector and beyond.”

Method, which was founded by David Parkinson and Jacob Moon in 2010, has grown rapidly and established itself as the agency behind some of the most exciting technology companies in the US, including Check Point Software, Domo, Freshworks, New Relic, Pluralsight, Qualtrics, Traeger Grills, Vivint Smart Home and Vivint Solar.

“Like Method, Chime has built its success on challenging outdated thinking. Since day one, we have had a goal of creating the best technology agency in the country, with the best team and clients in the industry,” says David Parkinson, CEO of Method. “From our very first conversations with Jo and her team, it was apparent that we shared a unique focus on culture, values and vision. We are thrilled to be part of Chime and anticipate a phenomenal partnership as we move forward.”

Louie St Claire, CEO of Harvard adds, “Technology is now at the heart of every major global narrative. Delivering best practice PR and marketing to brands leading those narratives requires a global footprint. With Harvard in Europe, Method in the U.S. and the global coverage from inEvidence, we have a proposition to deliver across the globe and build something truly differentiated for brands with a technology story to tell, wherever they may be.”

Method, Harvard and InEvidence will report into Parker, who also serves as the chief operating officer of parent group Chime. St Claire will step up to chair the newly formed tech group to coordinate global collaboration across the network and build out its global technology proposition.