BDH Ventures, the investment group behind multi-award winning digital marketing agency Bring Digital, has launched new specialist creative and web agency EQ, based in Bruntwood’s recently renovated Atria building in Bolton.

Drshna Vara, former head of web at Bring Digital, has been appointed as CEO of the new boutique agency with a team of eight, including designers, developers and creatives.

The name EQ is a homage to the system used to measure emotional intelligence, as the new agency aims to build creative and web journeys that create an emotive connection between users and brands.

EQ will focus on offering creative and web development services to high-growth northwest brands, while Bring Digital will continue to offer performance marketing services for global brands such as Cotton Traders, American Golf and Formula One. The two agencies will work closely together on supporting shared briefs, whilst having the freedom to focus on developing their specialist services.

EQ launches with a strong client list including the Wynsors retail chain and NHS patient services firm SpaMedica. The team consists of creative and web staff from Bring Digital, as well as new hires in project management and development.

Both Bring Digital and EQ are owned by BDH Ventures, an investment group which owns several growing business based in the northwest. Owner David Ingram says, “This is an exciting opportunity for a talented team of creative and technical staff to create a unique service proposition under a fresh new brand. Myself and the board have full faith that Drshna and her team will be able to make a huge impact on the market and provide clients with a truly exceptional creative and web partnership.”

Drshna Vara, CEO of EQ, adds, “The team and I are delighted to enter the market under the EQ banner. Having provided a creative and web support function for Bring Digital for the last 5 years, we’re excited to step out on our own, whilst still enjoying the infrastructure and support of Bring Digital and the group. I have a strong vision for the growth and development of the agency, and I’m supported by an incredibly talented team. The future looks bright, and I’m certain our clients are going to love the journey.”