BoConcept, the Danish bespoke interior design company and furniture retailer, has appointed socially led creative agency We Are Social as a global social media partner, with a focus on Pinterest.

We Are Social will develop a global Pinterest strategy with the aim of driving quality traffic to BoConcept’s 300 plus retail stores around the world. It will also position BoConcept as a source of inspiration for those updating their homes.

We Are Social will create an editorially led content calendar for BoConcept’s Pinterest channel, supporting wider business and communications initiatives such as new product launches and brand partnerships. This always-on content stream will be supported by the creation of social-specific assets for Pinterest.

We Are Social’s London office recently completed a pilot period with BoConcept, where it relaunched the brand’s global Pinterest accounts.

Paula McGuinness, chief marketing officer, BoConcept, says, “Pinterest has long been a key source of inspiration in the design and home decor space, but recent upgrades to its discovery and e-commerce functionalities have made it an even more crucial platform for us. We wanted to find a new creative approach which would enable us to engage and inspire key audiences online and drive interest back in-store. This appointment reflects our confidence in the agency as a long-term, global partner.”