The Branded Content Marketing Association (BCMA) has signed Red Bull as a member of its UK organisation.

Red Bull has been at the pinnacle of branded content and entertainment, creating video content since the 1990s and launching Red Bull Media House in 2007 as its in-house content production and distribution unit. Red Bull’s content is among the highest viewed and shared of any publisher across the globe. 

It represents and showcases world-class talent and influencers through events and collaboration that places them firmly at the leading edge of popular culture and entertainment. 

The addition of Red Bull as a member is an important step in further growing and developing the association and reflects on the BCMA’s investment in research and effectiveness to promote the value of branded content.

Dylan Wyn Pugh, head of commercial at Red Bull says, “I am very excited about joining the BCMA and the opportunities this will give us in forming new partnerships with brands that would like to collaborate on content projects. We are keen to continue inspiring audiences through exciting, ground-breaking projects that get shared and talked about.”

Andrew Canter, global CEO, BCMA, adds, “Bringing Red Bull into the BCMA as members is a critical development for the association. It is an absolute privilege to be working with a brand of Red Bull’s stature in the branded content sector and we already have a number of exciting initiatives planned.”

This coincides with the recent launch of BCMA Influence, a new chapter to ensure best practice across the rapidly expanding influencer marketing sector that has resulted in an ever-increasing number of brands entering the market.