AI and data-driven marketing agency Artefact UK has been appointed as lead content agency for new superfood drink, Chaga Life.

Artefact won the client in a competitive pitch, and will support Chaga Life’s mass rollout across the UK. The agency is using influencers in a highly data-driven approach, to raise brand awareness for Chaga Life’s superfood status.

Artefact aims to help Chaga Life grow into a trend similar to kombucha or rosemary water, as the drink is unique: the first of its kind to bottle the Siberian chaga mushroom, which has been used for its health benefits for around 5,000 years. Chaga Life comprises solely said mushroom, with its woody, vanilla-tinged flavour delivering high amounts of natural vitamins and minerals.

The mushroom has often been hailed as a ‘natural miracle,’ said to aid physical and mental wellbeing, support healthy blood pressure, soothe skin and more. Chaga Life already has celebrity fans in the form of English actress Jaime Winstone, and legendary Britpop entrepreneur-turned-activist Meg Matthews. 

Sarah De Martin, MD at Artefact UK, says, “Chaga Life is a unique proposition, and with that we needed an approach that would resonate with people. Wellness and health is a booming market in 2019, and people are overwhelmed with choice. So, who better to promote this cutting-edge product than… people, via the highly targeted approach our data expertise gives us?”