Synergy is tasked with helping Aldi engage with its 36,000 strong workforce in the UK and Ireland.

Aldi, the UK’s fastest growing supermarket, has appointed employee engagement specialist Synergy Creative as its employee engagement partner to support internal communications with its 36,000 employees across the UK and Ireland.

Synergy Creative brings its experience in strategic and creative communications to help Aldi’s internal communications team engage all colleagues effectively. The partnership includes support with internal communications strategy, creative campaigns and measurement.

Richard Thornton, communications director at Aldi says, “We have seen a huge amount of growth in the last few years and this expansion is driven by our people, so it is more important than ever to ensure we are communicating well with all colleagues across the business. We were looking for an agency that could act as an extension to our internal communications team and Synergy Creative was the perfect fit. Their team’s expertise in bringing internal comms to life in creative and measurable ways made them stand out.”