Since winning a competitive pitch for the new York St John website in October 2018, Absolute has been an integral part of the team for the university, collaborating to build upon a creative proposition that enables the institution to stand out, and project its unique character and strengths to a growing market. 

Simon Allman, creative director of Absolute, says, “It became quite clear from our first meeting with the client that they had a great creative vision for the university. Working closely with their team, we've taken that vision and developed a brand style and essence that elevates the university and makes it more attractive to its audience, giving it more authentic and relevant style."

York St John University commissioned Absolute to develop online brand guidelines to give colleagues across the university a clearer understanding of the creative vision and brand narrative underpinning the university’s development. This supported the launch of a bold suite of new brand collateral. 

Adam Hewitt, deputy director of marketing and communications at York St. John University says, “We wanted to partner with an agency who understood York St John University and were excited by our ambitious vision for the future. We’ve found that with Absolute. Their experience in the HE sector, along with their flexibility, creativity and collaborative approach has created a strong relationship over the last six months. We’ve worked together so far on introducing the new brand in a creative and engaging way across digital, brand and campaign projects. Now we’re looking forward to taking our website to the next stage of its development and offer an even stronger user experience.”