Travelex Currency Solutions, which reinvents physical and digital cross-border money movement for financial institutions, has appointed tech PR firm CCgroup as its global PR agency of record. CCgroup will work with its partners, including Feintuch Communications in the US, to establish Travelex Currency Solutions as a global FinTech giant and support sales with financial institutions.

Travelex Currency Solutions has a 140-year heritage in foreign currency, pioneering the travellers’ cheques of the past and the digital payments of the future. With a presence in over 70 countries across six continents, Travelex has distilled its expertise and experience into a platform that reinvents physical and digital cross-border money movement globally to ensure its clients remain one step ahead of the competition.

CCgroup is delivering an integrated marketing communications programme for Travelex Currency Solutions in concert with its partners across the globe. The programme is focused on boosting its profile in the FinTech sector among both traditional and non-traditional influencers, as well as using insight-led content marketing combined with a range of earned, paid and shared tactics to secure marketing qualified leads with target institutions.

“At Travelex Currency Solutions we believe that financial institutions and their customers should be able to do business across borders as easily as they do locally. We’ve built a platform that allows consumers to instantly access and send money anywhere in the world through their trusted financial institution without complexity. In a complex and fast paced market, we need a PR agency with the specialist experience and expertise to hit the ground running,” said Kat Kalinina, global head of public relations at Travelex. “With more than 10 years of FinTech expertise, particularly in the payments space, the CCgroup team has quickly demonstrated they can combine creative strategies with concrete implementation to meet our business objectives.”

“Travelex Currency Solutions has an unrivalled heritage in the foreign currency sector and has invested significantly to distill this expertise into an advanced, cloud-based platform. With the business already securing new contracts with banks across the globe, it is critical that Travelex’s market position and reputation reflects this new direction,” said Daniel Lowther, head of FinTech at CCgroup. “With a unique pedigree, market leading technology, and industry altering deals around the corner, we’re thrilled to be working with one of the most recognised FinTech brands on the planet.”

“We relish the challenge of supporting this well-known financial brand as it transforms into a cutting-edge fintech with a broad product portfolio serving banks, financial institutions and consumers,” said Henry Feintuch, president of Feintuch Communications. “Our team enjoys extensive experience in helping to build market awareness for payment and fintech companies in North America. We’re proud to collaborate with CCgroup and its other partners on behalf of Travelex Currency Solutions.”