Threepipe has acquired the award winning creative agency Earnie to further boost its creative services offering. The acquisition is driven by an increasing number of consumer touchpoints across multiple channels and the need for a strategic approach to drive results across integrated campaigns.

Founded in 2015 by Alistair Gammell, Earnie’s team offers strategic and creative production support for a range of clients across retail, sports, entertainment and corporate sectors.

Current clients include The England & Wales Cricket Board, The NFL, Monster Energy, Cricket West Indies, The Jockey Club and UK Sport.

Alistair Gammell will continue to lead the now expanded creative services offering and will join the Threepipe management team.

Jim Hawker, co-founder of Threepipe, said, “We are delighted to bring Al and his talented team into Threepipe. We have worked with Earnie on joint campaigns and admired their expertise from afar. As more of our campaigns become more visual through multiple channels, it’s key that we have the right combination of strategic approach and creative capability in house.”

Alistair Gammell, managing director of Earnie, added, “The chance to place our creative offer at the heart of threepipe was too good an opportunity to pass up. The team here are running campaigns for the some of the best known and fastest growing brands. Being part of threepipe will help us meet the growing demand for measurable content campaigns on an international scale.”