The Climbing Hangar has appointed specialist sports and fitness PR agency Promote to manage its UK consumer public relations with immediate effect.

Conceived as a one venue climbing business, the original Hangar in Liverpool was built to give Ged Mac and his friends a place to work and hang out whilst indulging their passion for climbing. Over time, the goal became to share climbing’s fun and freedom more widely, encouraging more people to try the sport.

There are now three Hangars – Liverpool, London and Plymouth – with a fourth centre opening in spring next year. Following a £3m investment from NVM Private Equity, three further Hangar openings are planned for 2019. Promote’s focus will be to drive the profile of climbing and bouldering, increasing footfall to existing and new centres.

Commenting on Promote PR’s appointment, Vivien Underwood, customer experience director, says, “The Climbing Hangar is about creating a fully inclusive community where people from all backgrounds can come together and enjoy the sport of climbing. We were drawn to Promote because of their extensive work supporting destination centres and community focused campaigns – it was clear very early on that the team understood our ethos. We’re excited to be working with them to promote the positive impact climbing and bouldering can have on people’s lives.”

Nasima Hussain, MD at Promote PR, adds, “We’re delighted to welcome the Climbing Hangar into our client portfolio at an exciting time for the company, with a number of centres set to open in 2019 and interest in climbing anticipated to rise over the next couple of years with the sport making its Olympic Games debut at Tokyo 2020. The Climbing Hangar team’s passion is infectious, and we’re looking forward to helping them spread the word about the sport, introducing people into the fun and inclusive world of climbing.”