Enterprise St Helena signed a contract with the Brighter Group as the new PR agency for the organisation.

The Brighter Group has 23 years of experience working as a PR agency and has worked with tourist boards and islands around the world. They are one of the largest independent travel and tourism public relations and marketing consultancies in the UK.

Helena Bennett, director of Tourism, said, “I am pleased to announce the Brighter Group as Enterprise St Helena’s tourism and investment PR agency. The Brighter Group impressed the panel with their background research on St Helena and already has so many links with associations, boards and media that can help St Helena as a developing destination. Welcome Brighter Group, the local team looks forward to working with you.”

The agency is a member of both the Latin America Travel Association and the African Travel and Tourism Association along with St Helena Tourism. Additionally they are members of the Public Relations Consultants Association (PRCA) and won 'best PR Agency for 2018' at The Travel Marketing Awards.

Niall O’Keeffe, chief executive for economic development, said, “Enterprise St Helena is very pleased to have appointed a PR Agency as experienced as the Brighter Group at this critical time in the development of St Helena. We look forward to developing our partnership to promote both tourism and investment opportunities on island. Their skills, knowledge and experience will no doubt bring great benefit to St Helena and will generate additional interest in the island and its unique selling points.”

Debbie Flynn, managing partner of the Brighter Group, a Finn Partners Company, said, “We are absolutely delighted that Enterprise St Helena have chosen Brighter Group to handle their Public Relations and Marketing activities. St Helena is an incredible destination for British holidaymakers, with its pristine natural scenery, marine diversity, endemic botany, world- class wildlife and fascinating history. We are really looking forward to working closely with Enterprise St Helena and the UK travel trade and media in order to promote all that this beautiful island has to offer.”