To further drive e-commerce success, Finisterre, the homegrown British surf brand, announced the appointment of retail marketing specialist, Red Hot Penny (RHP). The agency will deliver an insights led, full strategic search marketing service which includes SEO, biddable media, content strategy and analytics support.

Finisterre, is a British cold water surf brand with seven UK stores. Born from the needs of hardy British surfers, it’s a highly ethical company with three founding commitments; product, environment and people. This includes its Ecoynl line of swimwear made from discarded fishing nets. With this appointment, Finisterre wants to build on its purpose-based marketing and, using this to drive e-commerce growth.

Red Hot Penny won the business in a five way competitive pitch.

Mel Connell, marketing manager, Finisterre, says, “At Finisterre, we’re proud of our brand and products and believe that business can be a powerful force for good. We’re ambitious and looking to get to the next stage of our growth. Red Hot Penny will be the perfect partner to help us grow. Their creativity, drive and ethical approach was key in them winning our business.”

David Schulhof, at Red Hot Penny, adds, “Finisterre is a brand that we really wanted to work with its clear commitment to doing great things, as well as its amazing products. Our job is to drive new customer acquisition particularly with those surfers who aren’t presently Finisterre fans. We’re confident that with our e-commerce expertise and Finisterre’s quality brand, we’ll be able to drive growth.”