Comic Relief has appointed Bottle to raise awareness and drive participation for Sport Relief in the south and the east of England.

For Sport Relief 2018, Comic Relief has selected Bottle to support its in-house PR team to deliver a creative PR and online influencer campaign that drives mass involvement across the regions. The brief, which spans numerous projects, aims to showcase the incredible range of UK projects funded by the money raised through Sport Relief, and drive participation in Sport Relief this spring.

Natasha Hill, MD of Bottle, says, "What a privilege to be chosen to work with such an iconic charity. We loved working on the pitch, and their fun personality fueled our ideas, whilst also finding new ways to capture the impact the charity has across so many different groups of people. Our grasp of their brand and our originality led their decision to select us.

“Our task is to get across the core values of Sport Relief in 2018 with mass participation moments across the South and East where the general public can get involved, have fun, raise money, and most importantly, be active. We’ll be working with influencers and some famous names and visiting projects across our regions to highlight the tangible, life-changing work of the charity. We are very excited to be working with such an impactful, lighthouse brand."

Kate Jones, senior communications manager at Comic Relief, adds, "We see a lot of agencies but the Bottle team really stood out. Their ideas were so in tune with our values as a charity, and they got the nuances of Sport Relief right first time - which is rare. I’ve been impressed with their energy and passion for their brief and am really excited to see what we can do as 2018 unfolds.”

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