Ivalua, a global leader in cloud Spend Management solutions, has appointed B2B technology PR and content agency, Spark Communications to manage its UK PR. Spark will be working to build Ivalua’s profile in the UK through ongoing thought-leadership and media relations activity, primarily targeting the procurement, supply chain, finance, enterprise IT and vertical media.

Ivalua works with more than 250 leading companies worldwide, including the likes of Michelin, Credit Suisse, Whirlpool, Sagemcom, Swissport, and Orange. Ivalua has also been named a leader in both the Gartner Market Quadrant for Strategic Sourcing Application Suites and SpendMatters’ SolutionMaps for Strategic Procurement Technologies and Procure-to-Pay.

“We see PR as an important part of both raising Ivalua’s profile in the UK and educating the market on the full potential of technology to empower procurement leaders,” says Alex Saric, chief marketing officer at Ivalua. “Spark has demonstrated the creativity and market knowledge required to communicate how procurement can deliver ever more strategic value to organisations.”

Ana Williams, director and co-owner of Spark Communications, adds, “Companies have never been more dependent on their supply chain to deliver products and services, and they are more exposed to risk than ever before because of technology and social media. Procurement addresses this uncertainty and has evolved to become a strategic function; Ivalua is at the forefront of this shift and has a huge depth of industry knowledge and market-leading products, so we are really excited to be working with them. We look forward to developing thought-leadership content that will help Ivalua make an impact in the UK market.”