Altrincham, Cheshire-based PR and digital marketing agency Social Sugar is celebrating its most recent and largest client win to date: nationwide high-street pawnbroker, Cash Converters UK. The boutique agency is now taking the first steps into expansion.

After several weeks of competing against larger agencies, managing director, Lara Besbrode and her team won the account, and for the next 12 months Social Sugar will be responsible for the Cash Converters UK press office, promotion of new store launches, and plan to deliver innovative PR campaigns for their new clients.

Besbrode says, “Social Sugar is delighted to have been appointed as the PR agency for Cash Converters UK. Our clients Cash Converters have identified our passion for delivering great results and our boutique agency can offer all the services that a big agency offers, with a real personal touch. The account team comprises of dedicated, creative individuals who are not only PR savvy but have their fingers on the digital pulse too."

Cash Converters first opened in the UK in 1991, and has since pioneered the buying and selling of pre-owned goods in the UK. Now hugely successful, there are currently 200 Cash Converters high street stores nationwide, with a wide selection of products on sale. With customers at the heart of the business, the brand prides itself on customer service and support during the buying and selling process.

“Cash Converters play a huge part in local communities, we were looking for an agency who can help us to reconnect with the media as we continue to develop the CCUK brand. The PR campaigns that Social Sugar presented to us were really fitting to what we wanted to achieve in 2018 and beyond and I am in no doubt we will achieve the strategy we set out for this financial year. Our aim is to be the most trusted provider of finance and lifestyle needs to a broad base of value conscious, environmentally aware and socially responsible customers. Social Sugar are dedicated to helping us achieve this,“ says Michelle Holmes, head of marketing for Cash Converters UK.

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