Kwittken, an MDC Partners Inc. agency, has been appointed by business and IT services company Ricoh to drive integrated communications in the UK. As well as taking on management of the day-to-day media relations activity, Kwittken’s cross-platform content programme will educate and shift key audiences’ perceptions of Ricoh as a business services leader.

For more than 80 years, Ricoh has been a leader in document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems. Today, the company is empowering digital workplaces around the world to adopt innovative technologies and services to enable individuals to work smarter. The agency brief was to evolve Ricoh’s communications strategy in line with growth objectives relating to the brand’s Workstyle Innovation platform.

Kwittken’s content-led communications programme will leverage market and economic insights to create a cross-platform campaign, designed to elevate Ricoh’s thought leadership position amongst key UK business audiences.

Chas Moloney, Ricoh UK & Ireland marketing director, says, “The way Kwittken challenged and responded to our brief was impressive. The team demonstrated a deep understanding of our business and marketing objectives, coupled with a highly creative, strategic approach that really set them apart in the pitch process. We look forward to seeing where the relationship takes us in 2018, in terms of increasing audience resonance and greater market awareness.”

Aaron Kwittken, Kwittken CEO and chairman, adds, “The world of work is transforming at an accelerated pace. Now is such an incredibly exciting time to be working with a company like Ricoh, which is driving so much innovation within businesses to help people all around the world work smarter. This win represents a key strategic milestone for Kwittken as we continue to grow our presence in the UK, and is testament to the creative capabilities of our team on the ground.”

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