New agency Repute Associates launches today, with a mission to bring impactful reputation insight to publicly listed, privately owned corporates and not-for-profit organisations alike.

Founder Ed Coke is a well-respected expert in reputation measurement and consultancy, having led Kantar Millward Brown’s corporate practice and worked with Reputation Institute UK. With over 25 years of experience in reputation and stakeholder research, Coke believes the time is right for new thinking and a new offer to support insight and communications professionals in understanding their most important intangible asset.

“Reputation is a major board-level issue, and clients deserve better insight to support their decision-making in this area.  Although many companies have a lot of reputation data available to them, there is often a gap in interpretation or integration to generate clear actions to build, sustain and protect this precious asset. Repute Associates offers expert-led consultancy to make existing data more meaningful.”

Clients will also benefit from a highly cost-effective approach, Coke adds, “Our start point is always to maximise data and research vehicles that already exist. This makes the Repute Associates’ offer highly cost-effective compared to standalone perception studies.  We only undertake primary research if there is a clear business case to underline the need.”

The agency offers qualitative and quantitative approaches across the full range of stakeholders.

Repute Associates will also bring new thinking to the measurement of corporate reputation. The agency has developed branded approaches to emotional longevity and crisis response which will help clients with some of their biggest reputational challenges.

For more from Communicate magazine, follow us on Twitter @Communicatemag