To further enable companies to integrate reputation into its strategic decision making, Reputation Institute (RI) has acquired London-based big data media analytics company Mettle Consulting.

“We live in a reputation economy that is strongly impacted by social media, earned media impressions and fake news. Companies are facing reputation risks in real time, and by bringing in Mettle Consulting’s proprietary digital trust analytics and social media consulting expertise, we are even better equipped to provide our clients with real-time reputation insights,” says Reputation Institute’s chairman, Tyler Newton.

Mettle Consulting CEO Dr Andrew Tucker will join RI’s global leadership team and champion the company’s digital reputation data practice.

“I am excited to join Reputation Institute’s global team,” says Tucker. “By applying state of the art digital data science and machine learning to the RepTrak methodology, we will be able to service clients across their reputation intelligence needs and help them further unlock the power of reputation.”

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