The PRCA is pleased to announce that it has renewed its agreement with Kantar Media as the association’s official measurement and evaluation partner in the UK.

The new three year deal will see the PRCA work closely with Kantar Media to educate the industry around the importance of measurement and evaluation, and to promote Kantar Media as the leading service provider in that area. Kantar Media enables clients to understand conversations and sentiment across the media by measuring corporate, PR, and brand coverage across mainstream and social media globally.

Kantar Media has been the PRCA’s Partner for over ten years and has worked closely with the PRCA to drive forward the measurement and evaluation agenda.

Marcus Gault, managing director at Kantar Media UK & Ireland, said, “We have been proud to be the main monitoring and analysis partner of the PRCA for over a decade. The PRCA offers us a fantastic opportunity to meet with the industry in an informal manner to understand their challenges, enabling us to continue to develop innovative solutions which meet the changing needs of PR and communications professionals.”

Francis Ingham MPRCA, general director at PRCA, said, “I am very pleased to announce that Kantar Media is once again the PRCA’s Measurement and Evaluation Partner. Kantar Media is the leading provider of media measurement, monitoring and selection services, and as the PR and communications industry continues to upskill in this hugely important area, we will work to promote Kantar Media’s services.”