Creative marketing agency, Brass, has been appointed as the lead digital agency partner for the healthcare company Perrigo UK. Brass will be delivering digital strategy and production services across all of its UK and Ireland brands including Solpadeine, Jungle Formula, Nytol and Niquitin.

Through implementing a detailed 12 month strategy, Brass will be looking to upgrade Perrigo’s entire digital ecosystem, increasing the company’s digital visibility. Brass will work closely to integrate with other agencies and will be focusing on delivering effective digital solutions.

Gill Ball, managing partner at Brass says, “This is our first win since we have refocused our agency proposition which is to design and deliver powerful and effective consumer experiences by bringing brilliant minds together across UX, content development and acquisition.  We’re thrilled that Perrigo wants to collaborate with Brass to help deliver its digital ambition.”

The win comes off the back of twelve years of successful collaboration with GlaxoSmithKline, playing to Brass’ wealth of experience in the consumer healthcare sector across categories including pain management, smoking cessation and skin health.

Holly Turner, senior marketing director at Perrigo adds, “We were really impressed with Brass’ strategic thinking, flexibility and understanding of the consumer healthcare market and we’re looking forward to welcoming them as our lead digital agency partner.”

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