NuFu, Engine’s on-site agency, has launched NuFu Programmatic – a digital media offering to sit inside clients’ businesses.

Vodafone recently announced it was taking its digital media buying in-house, saying “bringing biddable-media buying in-house is the next logical step as it will mean it can be more agile, test in real time and make better choices about media planning and budget allocation.”

NuFu managing director, Sam Broster, says, “We have a team of programmatic consultants who are experts at defining the in-house programmatic opportunity and designing the most appropriate structural, technology and personnel solution. This in conjunction with an extensive pool of Programmatic practitioners who we select and place within client organisations to swiftly deliver the in-house solution.  We have had an influx of enquiries from smart clients who want quicker, cheaper and more transparent programmatic buying, and we are perfectly placed to deliver this.”

This new offering complements Nufu’s original market leading in-house creative solution. As clients bring more elements of the marketing mix in-house, joining together creative origination with programmatic buying and the associated data is dramatically enhancing client’s campaign effectiveness.

NuFu launched in 2017, and its clients include E.ON and South Western Railway.