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MLL TELECOM APPOINTS CCGROUP AS ITS UK PR AGENCY
MLL Telecom, a leading provider of secure managed network services to the public sector, has appointed tech specialist CCgroup for its UK PR brief.
MLL Telecom’s core Wide Area Network (WAN) proposition enables public sector organisations, such as Local Government Authorities, to create the ultimate communications environment. In addition, the company helps NHS organisations to connect to the new Health and Social Care Network (HSCN). The HSCN is a data network that all health and care organisations - from GPs and hospitals, to pharmacies and Clinical Commissioning Groups (CCGs) - must be connected to by August 2020. With more flexibility and cost efficiency than its predecessor (the N3 network), the HSCN enables reliable access to, and the sharing of, vital electronic information.
CCgroup has been tasked with positioning and promoting MLL Telecom as the supplier of choice for the Public Sector, with an initial focus on the HSCN roll-out within NHS organisations. . It will be developing and executing a strategic PR programme, which will include the creation of thought leadership content, media relations and supporting the MLL Telecom team at leading industry events.
“We’ve got huge ambitions, and it’s critical that MLL Telecom is known as the organisation supporting the public sector, especially with the roll out of the Health and Social Care Network,” explained James Coughlan, commercial director at MLL Telecom. “With this in mind, we were looking for a proactive and strategic agency partner with a clear understanding of the industry, the media and how to tell the MLL Telecom story in the most impactful way. CCgroup’s passion for our mission and ability to communicate our story came across from the beginning. We’re delighted to find a PR partner who understands what we’re trying to achieve and has the industry knowledge and contacts to get us there.”
Niki Hutchinson, head of mobile and telecoms at CCgroup, commented, “It’s an extremely exciting time to be working with MLL Telecom. The knowledge and dedication of the MLL Telecom team make it the perfect partner for all organisations who need to migrate to the HSCN network. Given its involvement from the start, it has a compelling story to tell and we are looking forward to working with the team to help them do just that.”