M&C Saatchi, the world’s largest independent agency network, is launching in Hong Kong with immediate effect.

The agency will be led by veteran adman, Spencer Wong, and will be the network’s ninth office in Asia; its 29th in the world. The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at the same time servicing Chinese businesses seeking to expand internationally via Hong Kong.

The opening of Hong Kong comes off the back of two other office openings by M&C Saatchi in the region. The Indonesian office was launched in January this year, followed by the acquisition of Scarecrow in Mumbai in April.

M&C Saatchi Spencer HK will complement the existing operations in Shanghai, Kuala Lumpur, Tokyo, Jakarta, Delhi, Mumbai and Singapore while building its own unique niche by offering advertising, digital and social media marketing.

Richard Morewood, M&C Saatchi Asia CEO, says, “Hong Kong’s strategic importance can’t be underestimated as it reclaims its position as a bridge between China and the world. This is an opportune time for M&C Saatchi to be returning to Hong Kong and we're excited to partner with the top person in the territory's advertising industry.”