Madano launches new technology practice as the next step in the strategic communications consultancy’s growth strategy

Madano has appointed Dominic Weeks as head of technology. Weeks joins from SHIFT, Madano’s award-winning US-based sister company, where he was a vice president in the Boston office specialising in data-driven communications programmes for technology clients.

Technology complements Madano’s focus on complex, highly regulated sectors such as energy, transport, built environment and healthcare – all areas where technology plays a crucial role.

Weeks says, “As well as belonging to the same family under Avenir Global, Madano shares with SHIFT a passion for evidence-based insights fuelling strategic and creative communications plans that move the needle on clients‘ business objectives. I am excited to be joining the team at Madano and returning to London at a fascinating time for both the UK technology and communications industries.”

Weeks has 13 years of communications experience, split evenly across both sides of the Atlantic. As vice president at SHIFT, he delivered strategic positioning and creative campaign recommendations that helped companies increase brand awareness and drive action among their target audiences. Specialising in technology, security and fintech accounts in both the B2B and B2C realms, Weeks has a proven track record of driving successful programmes for clients from blue chip corporations to start-ups. He has also been responsible for expanding SHIFT’s international network over the last three years, helping clients share a compelling and consistent message to their audiences across the world.

Michael Evans, managing partner of Madano, adds, “The creation of a new technology practice is an exciting step in Madano’s growth strategy, complementing the creation of a new transport sector in October last year. These are all complex, highly regulated sectors, and there are clear overlaps between them. Madano’s ability to provide deep sector expertise across all these areas gives us unique capability to serve the innovators that are leading development and bridging these sectors with new technologies like autonomous vehicles and demand-responsive energy systems.

"Dominic is a perfect fit for Madano – with deep knowledge of technology coupled with experience advising businesses and organisations at the very highest level.”

Madano‘s Technology practice will advise clients on the complex challenges and opportunities that affect the technology sector directly, and affect other sectors‘ technology. This includes highly topical issues like interactive, mobile and predictive technology, and how they impact sectors like consumer products, transport, buildings, urban systems and energy systems. The practice will help clients with insights and intelligence, brand development and positioning, reputation management and stakeholder engagement, integrated communications, bid and project support, and issues management.

For more from Communicate magazine, follow us on Twitter @Communicatemag