Kantar Media, a global leader in media intelligence, today announced the introduction of Audience Profile to its reputation intelligence offer.

This new function allows users to access and analyse robust consumer insights alongside wider media monitoring intelligence, enabling them to identify and better understand their target audiences and optimise the return on investment of PR and marketing campaigns.

Kantar Media clients can access insights on the socio-demographics, media profiles, attitudes and opinions of their target audiences. All insight is provided from Kantar Media’s TGI consumer survey data of 25,000 adults across Great Britain.

“By combining Kantar Media’s rich insights from our consumer and reputation areas of expertise, we are leading the way in providing our clients with connected intelligence to help inform their decisions across paid, owned and earned media” says Richard Poustie, CEO UK & Ireland, Kantar Media.

“With this new service our clients can now access audience profile, forward planning, monitoring, evaluation, media content distribution, social media topic identification and a journalist and influencer database, giving them the most comprehensive tools available to increase the reach and efficiency of their campaigns,” Poustie adds.

The Audience Profile insights are accessed via a dashboard through Kantar Media’s media monitoring platform, MP+. Within a single platform, clients can understand their brand and public sector audience as well as target, monitor and evaluate their PR and earned media campaigns.

Clients can access the Audience Profile dashboard as well as a PDF report for an annual fee.