Within just weeks of launching its Influence offering, performance marketing agency Journey Further today announces that it has been awarded the PR and SEO account for the UK’s market leader in cosmetic surgery, MYA.

The influence team at Journey Further has been tasked with challenging negative views of cosmetic surgery, highlighting that MYA Cosmetic Surgery offers procedures carried out by highly skilled professionals who can make a profound difference to people’s lives. 

Through content marketing, PR and technical SEO, Journey Further will also be raising awareness of MYA’s credibility and authority in the sector, as well as ensuring MYA is the most visible brand for key surgical procedures.

MYA has worked with Journey Further since the agency was founded in January 2017. Following exceptional results from PPC, programmatic and paid social, it was keen to develop one digital strategy across all channels and streamline its marketing approach.

Pamina Gimber, marketing manager at MYA, says, “While managing our PPC, programmatic and paid social, as well as taking the role of lead agency, Journey Further has delivered complete transparency and made an outstanding impact to our business. We were really excited to hear about their expansion into PR and SEO so it made complete sense to consolidate our services and further strengthen our relationship.”

Beth Nunnington, PR director adds, “Our integrated PR and SEO strategy will focus on generating coverage and links that will help to change perceptions of cosmetic surgery and drive search visibility across all major keywords. It’s a fantastic win for us as we begin to deliver a clarity at speed approach to PR and SEO.”

The senior Journey Further Influence team – Alex Postance, managing director; Steve Walker, SEO director, and PR director Beth Nunnington – has over 10 years of experience on a vast range of PR and SEO clients such as Apple, Disney, Tesco, Ann Summers, Leeds Building Society and JD Sports.