Chester-based digital marketing agency, Inside Online Marketing, has marked its ninth year of business by rebranding to Salience.

Founded in 2009 by directors Andrew Cooper, James Clayton and Richard Waters, the agency has more than 20 staff across services including SEO, content marketing, paid media and digital PR.

The company has recently moved to new, 4,500 square foot premises, in Newgate House. As part of its growth and transition through a rebrand, the agency has also announced three new board directors after many years of hard work and commitment to the agency.

With this evolution of Inside Online into Salience, Lucy Skelton becomes the new operations director, Brett Janes is leading the agency vision and creativity as content director, and Andrew Jobber is leading the teams as search director.

Waters says, “Rather than a catalyst for change, the rebrand to Salience reflects years of change within the agency culture, staff and services. Over the years, our tactics have evolved alongside the expectations of the customers we target. We’ve brought in design, development, conversion rate optimisation, content marketing and digital PR to sit alongside the traditional services of SEO and paid media With the new office, the appointment of new directors and a raft of new client wins we are looking forward to building on the success we have seen over the last 12 months.”