Hotwire, the global communications agency, has announced it has won the Omron Healthcare Europe business after a competitive pitch. The multimarket brief is to increase brand and category awareness among key audiences, including doctors, pharmacists and the end-consumer.

Hotwire will be responsible for earned communications for Omron across the UK, Germany, France, Spain and Italy. The UK team will operate as a central hub for the Omron PR team. At the end of the first year of this new operational approach, Hotwire’s brief could extend to delivering the central PR strategy into other European territories. This represents one of the biggest client wins for the EMEA Health Tech practice at Hotwire. 

Matthieu Valk, corporate communications manager at Omron Healthcare Europe, says, “We were really impressed by Hotwire’s response to the brief. The pitch stood out from the others in its foundation of thorough research, clear and deep understanding of our audience segments and sheer creativity. Hotwire’s ability to impress in this capacity, whilst being able to support us operationally with a centrally run team means they are the ideal partner for us. We’re excited to see what the team can do to increase brand and category awareness for us over the next year and beyond.”

Commenting on the win, Hotwire’s chief development officer, Andy West, who led the pitch, says, “This win is really significant for our health tech practice across Europe, and indeed for the agency globally. Hotwire was built on working with disruptive brands and making them famous, and we’ve got a track record in this space. We believe we can help Omron Healthcare Europe disrupt healthcare with its innovative and clinically validated technology, and we’ll ensure the brand becomes famous for doing so.”